Las Verandas · Pristine Bay · Pérgolas

Social Content Performance

Account-by-account deep dive across all networks. Trailing 12 months, June 2025 – June 2026.
Source: Metricool exports. Year-over-year change vs. the prior 12 months; Pérgolas is a first reporting period. Large positive percentages reflect a low prior-year posting base. Hover any chart for detail.

The Club at Pristine Bay is the standout — up across the board on events and reels. Las Verandas has the largest audience but its reach fell 40% and Instagram growth stalled. Pérgolas is tiny but the most efficient and hyper-local. The quadrant below is the whole story: audience size and engagement rate run in opposite directions.

Las Verandas

Followers42.6K
Impressions2.24M▼40%
Interactions3,373▲696%
IG engagement2.53%

The Club at Pristine Bay

Followers12.9K
Impressions2.77M▲61%
Interactions4,848▲436%
IG engagement3.02%

Pérgolas

Followers320
Impressions216.9Knew
Interactions466new
IG engagement3.48%

Positioning — audience size vs. engagement rate

Bubble size = total interactions · the bigger the audience, the lower the engagement rate

Las Verandas has the reach but the lowest engagement rate; Pérgolas is the mirror image. The Club sits in the sweet spot — meaningful audience and a strong rate.

Reach & interactions by brand

Impressions (12 mo)

Interactions (12 mo)

Engagement rate vs. luxury / club competitors

Instagram engagement rate — portfolio brands clear the benchmarks easily

The portfolio's content resonates; the constraint is audience size and reach, not engagement quality.

01Las Verandas Hotel & Villas

The flagship — largest audience and strongest content quality, but declining reach and stalled Instagram growth.

Followers by network

Net follower change: Facebook +607 · Instagram −8 (flat) · TikTok dormant.

Content breakdown — avg reach by format (Instagram)

Feed 32 · Reels 16 · Stories 12. Engagement labels on hover.

Top posts — what worked, what was paid

Ranked by impressions · the "/1k" read separates content that landed from paid reach

⚡ Boosted is inferred from reach & click patterns — Metricool's export doesn't label paid posts, so confirm in Ads Manager. "/1k" = interactions per 1,000 impressions.

Audience — top markets

Instagram countries & on-island vs. mainland

Tegucigalpa + San Pedro Sula ≈ 41% of the IG audience — heavily domestic.

Competitive benchmark

Instagram engagement rate vs. luxury peers

~7–12× the luxury benchmarks on engagement rate.

Takeaways

  • 1Reach decline is the priority. ▼40% overall, ▼70% on Facebook and TikTok — diagnose lost boosting vs. algorithm vs. content mix.
  • 2Fix Instagram follower stagnation. Heavy posting isn't adding followers — add follow CTAs and partner collaborations (Próspera, local creators).
  • 3Lean on content quality. Engagement beats every luxury competitor; protect what works while rebuilding distribution.

02The Club at Pristine Bay

The momentum brand — growing on every metric, powered by events, the Beach Club, and strong reels.

Followers by network

Net follower change: Facebook +570 (▲203%) · Instagram −6 (flat).

Content breakdown — avg reach by format (Instagram)

Reels are the engine: 42 reels reached ~2× the feed and drove more interactions.

Top posts — what worked, what was paid

Ranked by impressions · the "/1k" read separates content that landed from paid reach

⚡ Boosted is inferred from reach & click patterns — Metricool's export doesn't label paid posts, so confirm in Ads Manager. "/1k" = interactions per 1,000 impressions.

Audience — top markets

Instagram countries & cities

Mainland-dominant, with a stronger local Bay Islands tail than Las Verandas.

Competitive benchmark

Instagram engagement rate vs. local club

~11× its closest local-club benchmark, despite a smaller following.

Takeaways

  • 1This is the model to replicate. Events (White Affair, day pass, golf school, Saturday grill) and reels consistently top the rankings.
  • 2Carry the Facebook momentum to Instagram. Apply the same follow-driving tactics to close the −6 IG gap.
  • 3Stories are underused — only 3 in the period. A light, consistent story cadence is an easy reach add.

03Pérgolas by Las Verandas

Small but efficient — the highest engagement rate of the three and a loyal, hyper-local audience. An early-stage account whose main constraint is size.

Followers by network

Lives entirely on Instagram (305). Facebook is dormant — 1 post, 15 followers.

Content breakdown — avg reach by format (Instagram)

Feed 27 · Reels 14 · Stories 3. The 3.48% feed engagement rate leads the portfolio.

Top posts — what worked, what was paid

Ranked by impressions · the "/1k" read separates content that landed from paid reach

No boosted posts detected — Pérgolas' reach is entirely organic. "/1k" = interactions per 1,000 impressions.

Audience — top markets

Instagram — the most local audience of the three

~48% on-island (Roatán, Coxen Hole, French Harbor) — a community-restaurant profile.

Engagement mix

Where interactions come from (feed)

Strong saves relative to size — content people want to keep.

Takeaways

  • 1Audience size is the biggest lever. Cross-promote through Las Verandas' 42.6K followers and tag the hotel on every post.
  • 2Lean into recurring, dated programming. Fresh Catch Wednesdays, weekend brunch, jazz nights — the content already winning.
  • 3Activate or retire the dormant Facebook page — right now it adds nothing.